MARC details
| 000 -LEADER |
| fixed length control field |
05182cam a2200757Ii 4500 |
| 001 - CONTROL NUMBER |
| control field |
on1057793541 |
| 003 - CONTROL NUMBER IDENTIFIER |
| control field |
TH-BaNU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20200702121300.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
| fixed length control field |
cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
181024s2018 mdu ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9781421426761 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
1421426765 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| Canceled/invalid ISBN |
9781421426754 |
| Qualifying information |
(hardcover ; |
| -- |
alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| Canceled/invalid ISBN |
1421426757 |
| Qualifying information |
(hardcover ; |
| -- |
alk. paper) |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
| OCLC library identifier |
AU@ |
| System control number |
000064426019 |
| 035 ## - SYSTEM CONTROL NUMBER |
| System control number |
1779592 |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
N$T |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
N$T |
| Modifying agency |
OCLCO |
| -- |
TXM |
| -- |
OCLCA |
| -- |
P@U |
| -- |
OCLCF |
| -- |
EBLCP |
| -- |
YDX |
| -- |
MERUC |
| -- |
OCLCO |
| -- |
OCLCA |
| -- |
IDB |
| -- |
OCLCQ |
| -- |
CUY |
| -- |
OCLCO |
| -- |
OCLCA |
| -- |
HF9 |
| -- |
AU@ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
RT86.7 |
| 060 #4 - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
| Classification number |
WY 16.1 |
| 072 #7 - SUBJECT CATEGORY CODE |
| Subject category code |
HEA |
| Subject category code subdivision |
012000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
| Subject category code |
HEA |
| Subject category code subdivision |
020000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
| Subject category code |
MED |
| Subject category code subdivision |
004000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
| Subject category code |
MED |
| Subject category code subdivision |
101000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
| Subject category code |
MED |
| Subject category code subdivision |
109000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
| Subject category code |
MED |
| Subject category code subdivision |
029000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
| Subject category code |
MED |
| Subject category code subdivision |
040000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
| Subject category code |
MED |
| Subject category code subdivision |
092000 |
| Source |
bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
610.7306/9 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Grundy, Quinn, |
| Dates associated with a name |
1986- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
| Title |
Infiltrating healthcare : |
| Remainder of title |
how marketing works underground to influence nurses / |
| Statement of responsibility, etc. |
Quinn Grundy. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
| Place of production, publication, distribution, manufacture |
Baltimore : |
| Name of producer, publisher, distributor, manufacturer |
Johns Hopkins University Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
1 online resource |
| 336 ## - CONTENT TYPE |
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
| Formatted contents note |
Invisible influence : marketing and the most trusted profession -- From sales to service : becoming strategically invisible -- "The perfect friend" : building relationships and becoming indispensable -- The 'as-if' world of nursing practice : nurses, marketing and making decisions -- The "rules of engagement" : creating a moral space within healthcare -- Marketing to nurses matters : how to address commercial influence in healthcare. |
| 520 ## - SUMMARY, ETC. |
| Summary, etc. |
It was once common for pharmaceutical companies and medical device makers to treat doctors to lavish vacations or give them new cars; companies would do virtually anything to buy influence so that their medications or devices would be used in a doctor's office or hospital. But with growing public scrutiny of kickbacks to doctors, the huge giveaways have disappeared. In Infiltrating Healthcare, Quinn Grundy shows that sales representatives are working instead behind the scenes. It is to nurses that these companies now market. Nurses, Grundy argues, are the perfect target for sales reps: their work is largely invisible and frequently undervalued, yet they wield a great deal of influence over treatment and purchasing decisions. Furthermore, there are no legal restrictions on marketing to most nurses. Grundy describes how, under the guise of education or product support, and through gifts and free samples, sales representatives influence nurses in the course of day-to-day clinical practice. Grundy argues that the very presence of sales reps in operating rooms, purchasing committee meetings, and patient care units blurs the boundaries between patient care and medical sales. Helpfully, she also describes ways that nurses can be aware of (and resistant to) their influence. Infiltrating Healthcare is a call to action to protect the clinical spaces where we are at our most vulnerable—and the decisions that take place there—from the pursuit of profit at any cost. This is a timely book that shines a light on a practice that often goes unseen, and which has tangible implications for healthcare policy and practice. -- Provided by publisher. |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
| Source of description note |
Print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Nursing |
| General subdivision |
Practice. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
HEALTH & FITNESS |
| General subdivision |
Holism. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
HEALTH & FITNESS |
| General subdivision |
Reference. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
MEDICAL |
| General subdivision |
Alternative Medicine. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
MEDICAL |
| General subdivision |
Atlases. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
MEDICAL |
| General subdivision |
Essays. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
MEDICAL |
| General subdivision |
Family & General Practice. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
MEDICAL |
| General subdivision |
Holistic Medicine. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
MEDICAL |
| General subdivision |
Osteopathy. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Nursing |
| General subdivision |
Practice. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01041799 |
| 650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Nursing. |
| 650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Marketing of Health Services. |
| 650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Nurse's Role. |
| 650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Practice Patterns, Nurses' |
| 650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Drug Industry |
| General subdivision |
economics. |
| 650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Conflict of Interest. |
| 655 #4 - INDEX TERM--GENRE/FORM |
| Genre/form data or focus term |
Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
| Relationship information |
Print version: |
| Main entry heading |
Grundy, Quinn, 1986- |
| Title |
Infiltrating healthcare. |
| Place, publisher, and date of publication |
Baltimore : Johns Hopkins University Press, 2018 |
| International Standard Book Number |
9781421426754 |
| Record control number |
(DLC) 2018004457 |
| -- |
(OCoLC)1021224219 |
| 850 ## - HOLDING INSTITUTION |
| Holding institution |
NMU WISDOM SPACE |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
| Materials specified |
Ebook Library |
| Uniform Resource Identifier |
<a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=5339544">http://public.eblib.com/choice/publicfullrecord.aspx?p=5339544</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
| Materials specified |
EBSCOhost |
| Uniform Resource Identifier |
<a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1779592">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1779592</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
| Materials specified |
Project MUSE |
| Uniform Resource Identifier |
<a href="https://muse.jhu.edu/book/62034/">https://muse.jhu.edu/book/62034/</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
| Materials specified |
ProQuest Ebook Central |
| Uniform Resource Identifier |
<a href="http://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=5339544">http://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=5339544</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
| Materials specified |
ProQuest Ebook Central |
| Uniform Resource Identifier |
<a href="https://library.icc.edu/login?url=http://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=5339544">https://library.icc.edu/login?url=http://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=5339544</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
National Library of Medicine Classification |
| Koha item type |
Electronic books |