City branding : (Record no. 37347)

MARC details
000 -LEADER
fixed length control field 02092nam a2200265 a 4500
001 - CONTROL NUMBER
control field 650213817
003 - CONTROL NUMBER IDENTIFIER
control field TH-BaNU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230123181350.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230123s2011 xxka 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780230241855
040 ## - CATALOGING SOURCE
Original cataloging agency TH-BaNU
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number C485 2011
245 00 - TITLE STATEMENT
Title City branding :
Remainder of title theory and cases /
Statement of responsibility, etc. edited by Keith Dinnie.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Houndmills, Basingstoke, hampshire :
Name of publisher, distributor, etc. Palgrave Macmillan,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 239 p. ;
Dimensions 25 cm.
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note Theory -- Introduction to the theory of city branding -- Branding the city as an attractive place to live -- City branding and inward investment -- City branding and the tourist gaze -- City brand partnerships -- City branding and stakeholder engagement -- Paradoxes of city branding and societal changes -- City branding through food culture : insights from the regional branding level -- City branding through new green spaces -- Online city branding -- Cases -- Introduction to the practice of city branding -- The city branding of accra -- The city branding of ahmedabad -- Athens city branding and the 2004 Olympic games -- The city branding of Barcelona : a success story -- Branding budapest -- Chongquing's city branding : the role of graphic design -- Edinburgh : Scotland's inspiring capital -- The Hague, International city of peace and justice : a relational network brand -- Brand hong Kong -- Kuala Lumpur : searching for the right brand -- Branding Lisbon - defining the scope of the city brand -- Montevideo city branding -- Branding New York City - the sega of "I love New York" -- Paris as a brand -- Seoul City Branding : the case of Seoul's international brand communication -- The city branding of Sydney -- Superflat Tokyo : city of secret superlatives -- The city branding of Wollongong.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
General subdivision Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element City promotion
General subdivision Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Municipal government
General subdivision Public relations
-- Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keith, Dinnie.
850 ## - HOLDING INSTITUTION
Holding institution Kuakarun Nursing Library
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b18799784
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type General Book
Koha issues (borrowed), all copies 1
998 ## - STAFF NAME (NMU)
Cataloger nuch
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    National Library of Medicine Classification     Kuakarun Nursing Library Kuakarun Nursing Library Shelving Cart 23/01/2023 1 1 HF5415.1255 C485 2011 0000047655 19/04/2023 23/01/2023 23/01/2023 General Book