Scott Ambrose creator Blaise Waguespack text nyu New York Routledge 2021 monographic eng

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234 pages 7.25 x 0.5 x 9.5 inches 1 Airline strategy and structure; 2 Global infl uences: the world in which airlines operate; 3 Technology: airline digital marketing; 4 Airline market segmentation; 5 Product: the expanded view of passenger air travel; 6 Place: airline channels of distribution; 7 Promotion: building airline brand loyalty; 8 Price: airline revenue generation and management; 9 Airline services, internal marketing, and human resources management; 10 Airline service quality: measuring and managing the customer experience Airlines -- Marketing TRANSPORTATION -- Aviation -- General Aeronautics, Commercial -- Marketing HE9781. A63 2021 9780367178024 TH-BaNU 220207 20220207163413.0