Emerging Research and Opportunities Belim, C�elia. creator Vaz de Almeida, Cristina. text Electronic books. xx 2021 monographic eng 1 online resource (299 pages) Successful communication can help to prevent health problems, promote healthy behaviors and lifestyles, and overcome health challenges. However, various issues have created obstacles for the promotion of health communication, including low health literacy, the reluctance of patients to admit their lack of understanding, the overestimation by health professionals of a patient's level of understanding, and insufficient health literacy tools, to name a few. It is thus essential to convey the latest communication models and practices being used to increase health literacy and provide adequate health information to society. Health Communication Models and Practices in Interpersonal and Media Contexts: Emerging Research and Opportunities explores and analyzes the fundamentals, models, and dimensions of health communication and offers practical solutions for better communications with direct outcomes in the optimization of citizens' health literacy. The book also discusses and proposes more effective health communication models and practices as a tool for the construction of more solid and evident health outcomes. Covering topics such as cancer prevention, health professionals' communication, and models of health communication, this text is essential for health professionals, communication professionals, professors, teachers, researchers, academicians, and students. Title Page -- Copyright Page -- Book Series -- Table of Contents -- Preface -- Chapter 1: To Be, or Not to Be Healthy -- Chapter 2: In Principio Erat Verbum -- Chapter 3: Communication on All Sides -- Chapter 4: Mirror, Mirror, on the Wall, Who's the Communicationally Competent One of All? and the Other Side of the Mirror -- Chapter 5: Eureka -- Chapter 6: Better Safe Than Sorry -- Chapter 7: It's All About the Heart -- Chapter 8: Healthy Together -- Related Readings -- About the Authors -- Index. R118 610.1/4 Belim, C�elia Hershey : IGI Global,c2021 9781799843986 https://ebookcentral.proquest.com/lib/vajira-ebooks/detail.action?docID=6707717 https://ebookcentral.proquest.com/lib/vajira-ebooks/detail.action?docID=6707717 MiAaPQ 220504 20220524111732.0 EBC6707717 eng