theory and cases Keith, Dinnie. text xxk Houndmills, Basingstoke, hampshire Palgrave Macmillan 2011 monographic eng

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xxix, 239 p. ; 25 cm. Theory -- Introduction to the theory of city branding -- Branding the city as an attractive place to live -- City branding and inward investment -- City branding and the tourist gaze -- City brand partnerships -- City branding and stakeholder engagement -- Paradoxes of city branding and societal changes -- City branding through food culture : insights from the regional branding level -- City branding through new green spaces -- Online city branding -- Cases -- Introduction to the practice of city branding -- The city branding of accra -- The city branding of ahmedabad -- Athens city branding and the 2004 Olympic games -- The city branding of Barcelona : a success story -- Branding budapest -- Chongquing's city branding : the role of graphic design -- Edinburgh : Scotland's inspiring capital -- The Hague, International city of peace and justice : a relational network brand -- Brand hong Kong -- Kuala Lumpur : searching for the right brand -- Branding Lisbon - defining the scope of the city brand -- Montevideo city branding -- Branding New York City - the sega of "I love New York" -- Paris as a brand -- Seoul City Branding : the case of Seoul's international brand communication -- The city branding of Sydney -- Superflat Tokyo : city of secret superlatives -- The city branding of Wollongong. edited by Keith Dinnie. Branding (Marketing) Case studies City promotion Case studies Municipal government Public relations Case studies HF5415.1255 C485 2011 9780230241855 TH-BaNU 230123 20230123181350.0 650213817