01647nam a22002537a 4500003000800000005001700008008004100025020001800066040001200084050002700096100001600123245010400139260004400243300001800287505084000305650002501145650002001170650002501190850000901215942001501224952012801239998000901367999001701376TH-BaNU20230123181354.0230123b2019    |||||||| |||| 00| 0 eng d  a9781098740900  aTH-BaNU  aG155.A1 bB167p 2019    aBaker, Bill  aPlace branding for small cities, regions & downtowns =b the essentials for successful destinations  aDelawarebIndependently publishedc2019  a238 pc23 cm.  aThe World of Brands and Branding --- The Rise of Small Cities --- The Nature of Place Brands --- Why Bother with Branding? --- The Challenges --- Place Branding: New Frontiers --- Economic Development and the Community Brand --- Branding Downtowns and Districts --- What is Being Branded and Why? --- Prepare to Start --- Selecting Place Branding Expertise --- Steps to a Sustainable Place Brand --- Assessment and Audit --- The Power of Positioning --- Rebranding, Stereotypes, and Clich s --- Analysis and Advantage --- Will One Brand Fit Us All? --- Architecture and Alignment? --- The Perilous Path of Taglines --- The Keys to Successful Logo Design --- Articulate --- Activation --- Integrated Marketing Communications --- Delivering Brand Experiences --- The Keys to a Beloved Sense of Place --- Adoption --- Action and Afterward  aTourism -- Marketing  aPlace marketing  aBranding (Marketing)  aKCNL  2lcccGB01  00102nlm4070aKCNLbKCNLcCARTd2023-01-23l1m1oG155.A1 B167p 2019p0000047656r2023-04-19s2023-01-23w2023-01-23yGB  cnuch  c37348d37348