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_a9781421426761 _q(electronic bk.) |
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_z9781421426754 _q(hardcover ; _qalk. paper) |
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_z1421426757 _q(hardcover ; _qalk. paper) |
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| 050 | 4 | _aRT86.7 | |
| 060 | 4 | _aWY 16.1 | |
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_aHEA _x012000 _2bisacsh |
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_aHEA _x020000 _2bisacsh |
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_aMED _x004000 _2bisacsh |
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_aMED _x101000 _2bisacsh |
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_aMED _x109000 _2bisacsh |
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| 082 | 0 | 4 |
_a610.7306/9 _223 |
| 100 | 1 |
_aGrundy, Quinn, _d1986- _eauthor. |
|
| 245 | 1 | 0 |
_aInfiltrating healthcare : _bhow marketing works underground to influence nurses / _cQuinn Grundy. |
| 264 | 1 |
_aBaltimore : _bJohns Hopkins University Press, _c2018. |
|
| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aInvisible influence : marketing and the most trusted profession -- From sales to service : becoming strategically invisible -- "The perfect friend" : building relationships and becoming indispensable -- The 'as-if' world of nursing practice : nurses, marketing and making decisions -- The "rules of engagement" : creating a moral space within healthcare -- Marketing to nurses matters : how to address commercial influence in healthcare. | |
| 520 | _aIt was once common for pharmaceutical companies and medical device makers to treat doctors to lavish vacations or give them new cars; companies would do virtually anything to buy influence so that their medications or devices would be used in a doctor's office or hospital. But with growing public scrutiny of kickbacks to doctors, the huge giveaways have disappeared. In Infiltrating Healthcare, Quinn Grundy shows that sales representatives are working instead behind the scenes. It is to nurses that these companies now market. Nurses, Grundy argues, are the perfect target for sales reps: their work is largely invisible and frequently undervalued, yet they wield a great deal of influence over treatment and purchasing decisions. Furthermore, there are no legal restrictions on marketing to most nurses. Grundy describes how, under the guise of education or product support, and through gifts and free samples, sales representatives influence nurses in the course of day-to-day clinical practice. Grundy argues that the very presence of sales reps in operating rooms, purchasing committee meetings, and patient care units blurs the boundaries between patient care and medical sales. Helpfully, she also describes ways that nurses can be aware of (and resistant to) their influence. Infiltrating Healthcare is a call to action to protect the clinical spaces where we are at our most vulnerable—and the decisions that take place there—from the pursuit of profit at any cost. This is a timely book that shines a light on a practice that often goes unseen, and which has tangible implications for healthcare policy and practice. -- Provided by publisher. | ||
| 588 | 0 | _aPrint version record. | |
| 650 | 0 |
_aNursing _xPractice. |
|
| 650 | 7 |
_aHEALTH & FITNESS _xHolism. _2bisacsh |
|
| 650 | 7 |
_aHEALTH & FITNESS _xReference. _2bisacsh |
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| 650 | 7 |
_aMEDICAL _xAlternative Medicine. _2bisacsh |
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| 650 | 7 |
_aMEDICAL _xAtlases. _2bisacsh |
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| 650 | 7 |
_aMEDICAL _xEssays. _2bisacsh |
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| 650 | 7 |
_aMEDICAL _xFamily & General Practice. _2bisacsh |
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| 650 | 7 |
_aMEDICAL _xHolistic Medicine. _2bisacsh |
|
| 650 | 7 |
_aMEDICAL _xOsteopathy. _2bisacsh |
|
| 650 | 7 |
_aNursing _xPractice. _2fast _0(OCoLC)fst01041799 |
|
| 650 | 1 | 2 | _aNursing. |
| 650 | 1 | 2 | _aMarketing of Health Services. |
| 650 | 2 | 2 | _aNurse's Role. |
| 650 | 2 | 2 | _aPractice Patterns, Nurses' |
| 650 | 2 | 2 |
_aDrug Industry _xeconomics. |
| 650 | 2 | 2 | _aConflict of Interest. |
| 655 | 4 | _aElectronic books. | |
| 776 | 0 | 8 |
_iPrint version: _aGrundy, Quinn, 1986- _tInfiltrating healthcare. _dBaltimore : Johns Hopkins University Press, 2018 _z9781421426754 _w(DLC) 2018004457 _w(OCoLC)1021224219 |
| 850 | _aNMUCL | ||
| 856 | 4 | 0 |
_3Ebook Library _uhttp://public.eblib.com/choice/publicfullrecord.aspx?p=5339544 |
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_3EBSCOhost _uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1779592 |
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_3Project MUSE _uhttps://muse.jhu.edu/book/62034/ |
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_3ProQuest Ebook Central _uhttp://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=5339544 |
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_3ProQuest Ebook Central _uhttps://library.icc.edu/login?url=http://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=5339544 |
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