000			02092nam a2200265 a 4500
001			650213817
003			TH-BaNU
005			20230123181350.0
008			230123s2011 xxka 001 0 eng d
020			_a9780230241855
040			_aTH-BaNU
050			_aHF5415.1255 _bC485 2011
245	0	0	_aCity branding : _btheory and cases / _cedited by Keith Dinnie.
260			_aHoundmills, Basingstoke, hampshire : _bPalgrave Macmillan, _c2011.
300			_axxix, 239 p. ; _c25 cm.
505	2		_a Theory -- Introduction to the theory of city branding -- Branding the city as an attractive place to live -- City branding and inward investment -- City branding and the tourist gaze -- City brand partnerships -- City branding and stakeholder engagement -- Paradoxes of city branding and societal changes -- City branding through food culture : insights from the regional branding level -- City branding through new green spaces -- Online city branding -- Cases -- Introduction to the practice of city branding -- The city branding of accra -- The city branding of ahmedabad -- Athens city branding and the 2004 Olympic games -- The city branding of Barcelona : a success story -- Branding budapest -- Chongquing's city branding : the role of graphic design -- Edinburgh : Scotland's inspiring capital -- The Hague, International city of peace and justice : a relational network brand -- Brand hong Kong -- Kuala Lumpur : searching for the right brand -- Branding Lisbon - defining the scope of the city brand -- Montevideo city branding -- Branding New York City - the sega of "I love New York" -- Paris as a brand -- Seoul City Branding : the case of Seoul's international brand communication -- The city branding of Sydney -- Superflat Tokyo : city of secret superlatives -- The city branding of Wollongong.
650		0	_aBranding (Marketing) _xCase studies.
650		0	_aCity promotion _xCase studies.
650		0	_aMunicipal government _xPublic relations _xCase studies.
700	1		_aKeith, Dinnie.
850			_aKCNL
907			_a.b18799784
942			_2lcc _cGB _01
998			_cnuch
999			_c37347 _d37347