000			01507nam a22002417a 4500
003			TH-BaNU
005			20230123181354.0
008			230123b2019 |||||||| |||| 00| 0 eng d
020			_a9781098740900
040			_aTH-BaNU
050			_aG155.A1 _bB167p 2019
100			_aBaker, Bill
245			_aPlace branding for small cities, regions & downtowns = _b the essentials for successful destinations
260			_aDelaware _bIndependently published _c2019
300			_a238 p _c23 cm.
505			_aThe World of Brands and Branding --- The Rise of Small Cities --- The Nature of Place Brands --- Why Bother with Branding? --- The Challenges --- Place Branding: New Frontiers --- Economic Development and the Community Brand --- Branding Downtowns and Districts --- What is Being Branded and Why? --- Prepare to Start --- Selecting Place Branding Expertise --- Steps to a Sustainable Place Brand --- Assessment and Audit --- The Power of Positioning --- Rebranding, Stereotypes, and Clich s --- Analysis and Advantage --- Will One Brand Fit Us All? --- Architecture and Alignment? --- The Perilous Path of Taglines --- The Keys to Successful Logo Design --- Articulate --- Activation --- Integrated Marketing Communications --- Delivering Brand Experiences --- The Keys to a Beloved Sense of Place --- Adoption --- Action and Afterward
650			_aTourism -- Marketing
650			_aPlace marketing
650			_aBranding (Marketing)
850			_aKCNL
942			_2lcc _cGB _01
998			_cnuch
999			_c37348 _d37348