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008			231011t20162016maua b 001 0 eng c
010			_a 2014953686
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016	7		_a016974181 _2Uk
020			_a9781305077478 _q(pbk.)
020			_a1305077474 _q(pbk.)
035			_a(OCoLC)ocn911356532
040			_aSINAP _beng _cSINAP _erda _dOCLCO _dOCLCF _dOCLCO _dYDXCP _dORU _dOCLCO _dOCLCQ _dOCLCO _dBCD _dUKMGB _dZ@L _dDLC _dTH-BaNU
042			_apcc
050	0	0	_aHM1206 _bS66 2016
100	1		_aSparks, Glenn Grayson, _eauthor.
245	1	0	_aMedia effects research : _ba basic overview / _cGlenn G. Sparks, Purdue University.
250			_a5th edition
264		1	_aBoston, MA _bCengage Learning, _c2016
264		4	_c©2016
300			_axx, 348 pages : _billustrations ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aPrevious edition: 2013.
500			_aAdditional resources are available at companion Web sites for students, accessible at www.cengagebrain.com, and instructors, accessible with an instructor account at www.login.cengage.com (see preface, page xviii).
504			_aIncludes bibliographical references and indexes.
505	0		_aA scientific approach to the study of media effects -- Scientific methods in media effects research -- A brief history of media effects research -- Time spent with mass media: reasons and consequences -- Effects of media violence -- Sexual content in the media -- Media that stir emotions -- Persuasive effects of the media -- The effects of news and political content -- The effects of media stereotypes -- The impact of new media technologies -- Meet Marshall Mcluhan: a less scientific approach to media impact.
520			_a"Combining intriguing examples with the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, helps you understand the true impact of media today. Known for his engaging, personal narrative style, the author presents media theories in the context of current research findings-giving you a comprehensive introduction to mass media's effects on society. The book clearly explains how the effects of mass media are measured and what the latest research has concluded about media's influence on our lives. Cutting-edge coverage includes electronic media's effects on sleep displacement, TV viewing and obesity research, media violence, emotions in cooperative video game play, first- vs. second-order cultivation, agenda-setting theory research, new media's effects on imitative suicides, Internet use statistics, screen time and face-to-face interaction, multitasking, and much more."--Publisher's description.
650		0	_aMass media _xSocial aspects.
650		0	_aMass media _xResearch _xMethodology.
650		7	_aMass media _xResearch _xMethodology. _2fast _0(OCoLC)fst01011298
650		7	_aMass media _xSocial aspects. _2fast _0(OCoLC)fst01011303
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999			_c38564 _d38564